Tin Communications is a boutique marketing strategy and brand storytelling agency based in Singapore. We help brands find their voice, shape meaningful narratives, and design growth strategies that speak to both the heart and the bottom line.
We champion strategies that chase sustainable wins—grounded in real data, real-world insight, and a deep understanding of what your customers truly value. Growth starts with empathy. That’s why we begin where it matters most: with your audience.
From mapping the entire customer journey to identifying what keeps people coming back, we help connect the dots between brand, content, performance, and retention. Our signature KPI Dashboard framework brings structure and clarity—so you always know what’s working, where to optimise, and how to build customer loyalty that lasts.
But we don’t stop at the strategy level. We roll up our sleeves and support you in execution—from refining how your team engages customers to applying clear processes that drive meaningful results.
With Tin Communications, you don’t just get a strategy.
You get a partner who helps you tell a story that resonates, and builds a brand that endures.
Our Vision
To be the trusted marketing strategy partner that helps brands grow by transforming their unique stories into meaningful, lasting connections through purposeful storytelling and strategic communication.
Our Mission
To shape brand clarity, build strategic marketing roadmaps, and deliver compelling content that aligns with business goals—helping brands connect, convert, and grow with intention.
How we can help you grow
We’re a passionate team of brand storytellers and marketing strategists, led by our founder and chief strategist, Kartina Rosli.
Our goal?
To help your brand stand out, connect with the right audience, and grow—strategically and sustainably.
We do this by:
But we don’t stop there. We believe in building long-term partnerships, not just running campaigns. We listen closely, offer honest feedback, and adapt our approach to fit your stage—whether you’re a startup, SME, or seasoned brand.
At Tin Communications, your brand’s story isn’t just content. It’s the heart of everything we do.
Let’s turn it into your strongest asset—and make your business unforgettable.
Kartina Rosli
CHIEF STRATEGIST
The engine behind our machinery
Kartina, the driving force behind Tin Communications, is an entrepreneur with a deep-rooted passion for storytelling that has been nurtured since her youth. As an avid writer, her love for narrative has only grown stronger, inspiring her to share stories that empower, educate, and uplift.
With close to three decades of experience as a communications specialist, Kartina is a seasoned expert in curating targeted and authentic brand stories and effective integrated marketing communications strategies. Her expertise spans both the public and private sectors, where she has successfully crafted compelling story pitches resulting in widespread coverage across print, online, and broadcast media in Singapore and Malaysia.
Previously, Kartina held the position of Singapore and Indo-China Editor for Marketing in Asia, a reputable Kuala Lumpur-based marketing magazine. In this role, she was responsible for the raising the brand of MIA via content featuring top business leaders from Asia Pacific regions. Kartina’s commitment to sharing her insights doesn’t stop there – she also contributes her expertise as a valued contributor to platforms like Thrive Global and Medium.com.
Beyond her professional accomplishments, Kartina’s heart beats for a noble cause. She is passionate about raising awareness and fostering acceptance for children on the autism spectrum. Kartina champions the cause to ensure that these remarkable children have equal opportunities to flourish and thrive in our society.
Kartina’s journey, marked by her unwavering dedication to storytelling and her commitment to making a positive impact, is a testament to her passion, expertise, and the boundless potential she brings to every endeavor.
Kartina Rosli
CHIEF STRATEGIST
Kartina, the driving force behind Tin Communications, is an entrepreneur with a deep-rooted passion for storytelling that has been nurtured since her youth. As an avid writer, her love for narrative has only grown stronger, inspiring her to share stories that empower, educate, and uplift.
With close to three decades of experience as a communications specialist, Kartina is a seasoned expert in curating targeted and authentic brand stories and effective integrated marketing communications strategies. Her expertise spans both the public and private sectors, where she has successfully crafted compelling story pitches resulting in widespread coverage across print, online, and broadcast media in Singapore and Malaysia.
Previously, Kartina held the position of Singapore and Indo-China Editor for Marketing in Asia, a reputable Kuala Lumpur-based marketing magazine. In this role, she was responsible for the raising the brand of MIA via content featuring top business leaders from Asia Pacific regions. Kartina’s commitment to sharing her insights doesn’t stop there – she also contributes her expertise as a valued contributor to platforms like Thrive Global and Medium.com.
Beyond her professional accomplishments, Kartina’s heart beats for a noble cause. She is passionate about raising awareness and fostering acceptance for children on the autism spectrum. Kartina champions the cause to ensure that these remarkable children have equal opportunities to flourish and thrive in our society.
Kartina’s journey, marked by her unwavering dedication to storytelling and her commitment to making a positive impact, is a testament to her passion, expertise, and the boundless potential she brings to every endeavor.
Please use this form to send us any inquiries or questions you may have. We’ll get back to you as soon as possible.
