Tin Communications (TinComms) is a Singapore-based marketing advisory and brand strategy consultancy supporting SMEs, founders, and growing organisations.
We act as a part-time or outsourced Chief Marketing Officer (CMO), providing senior-level marketing leadership without the cost of a full-time hire. Our role is to bring clarity, structure, and direction to your marketing — so efforts are aligned, measurable, and focused on outcomes.
Instead of pushing more tactics, we help businesses decide what truly matters, what to prioritise, and what to stop. This allows teams to work more effectively, improve visibility, generate better leads, and build sustainable growth.
Tin Communications is a boutique marketing strategy and brand storytelling agency based in Singapore. We help brands find their voice, shape meaningful narratives, and design growth strategies that speak to both the heart and the bottom line.
We champion strategies that chase sustainable wins—grounded in real data, real-world insight, and a deep understanding of what your customers truly value. Growth starts with empathy. That’s why we begin where it matters most: with your audience.
From mapping the entire customer journey to identifying what keeps people coming back, we help connect the dots between brand, content, performance, and retention. Our signature KPI Dashboard framework brings structure and clarity—so you always know what’s working, where to optimise, and how to build customer loyalty that lasts.
But we don’t stop at the strategy level. We roll up our sleeves and support you in execution—from refining how your team engages customers to applying clear processes that drive meaningful results.
With Tin Communications, you don’t just get a strategy.
You get a partner who helps you tell a story that resonates, and builds a brand that endures.
Clear direction, priorities, and positioning
Tracking performance that matters to the business
Practical systems your team can execute consistently
TinComms works across industries including professional services, education, and technical sectors. We don’t replace internal teams or operate like a traditional agency. We provide marketing leadership, strategic guidance, and ongoing advisory support — helping businesses grow with confidence and clarity.
Our Vision
To be a trusted marketing strategy partner that helps brands grow through clarity, strategy, and meaningful connection.
Our Mission
To bring structure and direction to marketing—aligning strategy, content, and execution so brands connect, convert, and grow with purpose.
How we can help you grow
We’re a passionate team of brand storytellers and marketing strategists, led by our founder and chief strategist, Kartina Rosli.
Our goal?
To help your brand stand out, connect with the right audience, and grow—strategically and sustainably.
We do this by:
But we don’t stop there. We believe in building long-term partnerships, not just running campaigns. We listen closely, offer honest feedback, and adapt our approach to fit your stage—whether you’re a startup, SME, or seasoned brand.
At Tin Communications, your brand’s story isn’t just content. It’s the heart of everything we do.
Let’s turn it into your strongest asset—and make your business unforgettable.
Kartina Rosli
CHIEF STRATEGIST
The engine behind Tin Communications
Kartina is the founder and lead strategist of Tin Communications. She works as a CMO-level advisor to SMEs, founders, and growing organisations — providing leadership across both marketing strategy and tactical execution.
With close to three decades of experience in communications and marketing, Kartina brings a rare combination of strategic clarity and hands-on, practical expertise. She helps businesses decide what to prioritise, how to execute effectively, and how to measure performance — ensuring marketing efforts move from activity to real business impact.
At TinComms, Kartina leads the development of marketing blueprints, KPI dashboards, and marketing playbooks, while also guiding teams through day-to-day tactical decisions across content, SEO, lead generation, and campaigns. This allows businesses to move forward with confidence, alignment, and consistency.
Beyond her professional work, Kartina is deeply committed to advocacy and community causes, particularly in raising awareness and fostering acceptance for children on the autism spectrum. This perspective shapes her leadership style — empathetic, grounded, and focused on long-term impact.
Kartina’s work today centres on helping businesses grow with intention by leading marketing from strategy to execution — without the need for a full-time CMO.
Kartina Rosli
CHIEF STRATEGIST
The engine behind Tin Communications
Kartina is the founder and lead strategist of Tin Communications. She works as a CMO-level advisor to SMEs, founders, and growing organisations — providing leadership across both marketing strategy and tactical execution.
With close to three decades of experience in communications and marketing, Kartina brings a rare combination of strategic clarity and hands-on, practical expertise. She helps businesses decide what to prioritise, how to execute effectively, and how to measure performance — ensuring marketing efforts move from activity to real business impact.
At TinComms, Kartina leads the development of marketing blueprints, KPI dashboards, and marketing playbooks, while also guiding teams through day-to-day tactical decisions across content, SEO, lead generation, and campaigns. This allows businesses to move forward with confidence, alignment, and consistency.
Beyond her professional work, Kartina is deeply committed to advocacy and community causes, particularly in raising awareness and fostering acceptance for children on the autism spectrum. This perspective shapes her leadership style — empathetic, grounded, and focused on long-term impact.
Kartina’s work today centres on helping businesses grow with intention by leading marketing from strategy to execution — without the need for a full-time CMO.
Tin Communications (TinComms) is headquartered in Singapore, with active client engagements across Singapore and Malaysia.
While our teams and partners operate across regions, our approach remains consistent — delivering high-quality, practical marketing strategy and execution that works in the real world. Everything we recommend is built to be usable, measurable, and aligned with your business goals.
From clear documentation and strategic frameworks to ready-to-use playbooks and dashboards, our work is designed to help teams move forward with confidence — not just look good on paper.
Wherever you’re based, TinComms provides CMO-level marketing leadership with regional insight and local understanding.
Please use this form to send us any inquiries or questions you may have. We’ll get back to you as soon as possible.
